The Pricing Lab for Wedding Pros

Pricing is a constant struggle for wedding pros - whether it's deciding how to price your services when you're just starting out, or figuring out how to adjust to the market as your business grows, or strategizing how to compete with discount companies. And this: the number one comment I hear from wedding pros is "how do I justify my prices to my clients?"

This course will help you do just that. When you understand the science behind your pricing, it becomes so much easier to charge what you are worth and feel confident with your pricing.

Some key lessons will include:

- how to get your financial house in order

- the ethical way to do market research

- how to determine real sales goals

- buyer psychology

- the 6 "value factors" and how to apply them in your pricing

- how to sell on your value vs. your price

This course will change the way you think about pricing your services, and help shift your mindset so that you can get yourself on the road to profitability!

NOTE: This is a self-directed course.