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The Pricing Lab for Wedding Pros
Module 1: Course Intro & Time Management
Module 1 Intro Video (9:58)
Course Curriculum
Lesson 1: Making Time
Worksheet: Weekly Planner
Lesson 2: Fears & Goals
Worksheet: Fears & Goals
Tools: Notes & Tasks
Module 2: Market Research & Ideal Clients
Module 2 Intro Video (7:01)
Lesson 1: Market Research Strategies
Tools: Sample Scripts and Key Messaging
Market Research Workbook
Lesson 2: SWOT Competitive Analysis
Worksheet: SWOT Analysis
Lesson 3: Ideal Client & Buyer Personas
Worksheet: Ideal Client & Buyer Personas
Module 3: Getting Your Financial House In Order
Module 3 Intro Video (10:53)
Lesson 1: Getting Organized
Checklist: Getting Organized
Lesson 2: Accounting Basics
Lesson 3: Expense Tracking
Workbook: Expense Tracking Spreadsheet
Lesson 4: Budgeting
Workbook: Budgeting Spreadsheet
Lesson 5: Profit & Loss
Workbook: Profit & Loss Spreadsheet
Tools: Monthly Checklist
Module 4: Determining Your Sales Goals
Module 4 Intro Video (1:07)
Lesson 1: Setting Business Goals
Workbook: Setting Business Goals
Lesson 2: Breaking Even
Lesson 3: Minimum Sales Goal
Lesson 4: Realistic & Stretch Goals
BONUS DOWNLOAD
Module 5: Understanding Buyer Psychology
Module 5 Intro Video (10:12)
Lesson 1: Why Couples Buy
Worksheet - Why Couples Buy
Lesson 2: Why Couples Buy YOU
Worksheet - Why Couples Buy YOU
Lesson 3: Overcoming Objections
Worksheet - Overcoming Objections
BONUS Lesson
Module 6: Choosing Your Pricing Model
Module 6 Intro Video (10:00)
Lesson 1: Intro to Pricing Models
Lesson 2: Pricing Model Options
Lesson 3: Time Tracking
Lesson 4: Hourly Rate
Worksheet: Hourly Rate
Module 7: Applying the 6 Value Factors
Module 7 Intro Video (5:51)
Intro to the 6 Value Factors
#1: The Experience Factor
#2: The Expertise Factor
#3: The Reputation Factor
#4: The Client Experience Factor
#5: The Market Factor
#6: The Scope of Work Factor
Module 8: Plan for Sustainability
Module 8 Intro Video (7:19)
Sustainability in Business
Sustainability Worksheet
Module 9: Plan for Growth
Module 9 Intro Video (8:25)
Tips for Planning for Growth
Module 10: Putting it All Together
Intro Video
Putting it All Together Intro
Putting it All Together SUMMARY
Workbook: Budgeting Spreadsheet
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